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Web3 PR 101: From First Impression to Lasting Traction
Introduction You’ve spent months, maybe even years, building your tech, perfecting your tokenomics, and finalizing your protocol. You’ve poured everything into getting the project ready for its big debut. But what comes after the “hello, world” post? This is where many founding teams, hyper-focused on the build and all its technical requirements, find themselves somewhat … Continue reading "Web3 PR 101: From First Impression to Lasting Traction"
MarketAcross and Chainlink Labs Establish Channel Partnership To Support Chainlink BUILD Members
MarketAcross, the world’s leading PR and content marketing solution for blockchain startups, today announced that it has entered into a channel partnership with Chainlink Labs, a developer of Chainlink, the industry-leading Web3 services platform. This channel partnership will help support startups in the Chainlink BUILD program and give them access to services in PR, content … Continue reading "MarketAcross and Chainlink Labs Establish Channel Partnership To Support Chainlink BUILD Members"
Top 10 Need-to-Know Crypto Buzzwords
The world of blockchain and cryptocurrencies is constantly evolving. And the same can be said for its lingua franca, the buzzword-laden vocabulary crypto folk use every day. It’s a bizarro language that baffles newcomers and provokes nods of recognition and sneers from those in the know. Decentralized Autonomous Organizations (DAOs) DAOs are self-governed organizations that … Continue reading "Top 10 Need-to-Know Crypto Buzzwords"
An Exhilarating Experience in Miami: Web3 Events and Networking Galore
The Inspiring Perspectives Shared At DCENTRAL 2022 2022 was DCENTRAL’s second Miami installment, attracting a vast crowd like the prior year’s event. The two-day event featured an exclusive lineup of speakers, industry experts, and thought leaders. As part of our conference attendance, we joined three community-focused Web3 events, with MarketAcross’s own COO Itai Elizur hosting … Continue reading "An Exhilarating Experience in Miami: Web3 Events and Networking Galore"
Our Experience at the TOKEN2049 Event of the Asia Crypto Week 2022 In Singapore
Asia’s largest Web3 conference – TOKEN2049 – more than exceeded expectations this year. TOKEN2049 undeniably earned the moniker of the crypto industry’s largest and most well-attended event. The event captivated an international community of crypto enthusiasts and professionals during a week of panels, demonstrations, and social activities. The flagship event brought together the global Web3 … Continue reading "Our Experience at the TOKEN2049 Event of the Asia Crypto Week 2022 In Singapore"
Ethereum Merge: The Most-Anticipated Event In Crypto History Has Arrived
The Ethereum Merge has officially unfolded, reflecting a momentous event for Ethereum and the broader crypto ecosystem. After years of work, missed deadlines, and upgrades, Ethereum’s transition from the energy-intensive Proof-of-Work to the environment-friendly Proof-of-Stake is complete. The Merge reduces Ethereum’s energy consumption by approximately 99.95% while setting the foundation for the following stages of … Continue reading "Ethereum Merge: The Most-Anticipated Event In Crypto History Has Arrived"
Good News from the Metaverse Summit and EthCC Blockchain Events in Paris
From July 15th-22nd, we had the pleasure of attending two massive conferences in the blockchain world. Both the Metaverse Summit and the Ethereum Community Conference were extremely refreshing, to say the least. Each event filled their schedules with presentations about developments going on in the industry. The first event we attended was the Metaverse Summit, … Continue reading "Good News from the Metaverse Summit and EthCC Blockchain Events in Paris"
Why Your Crypto Brand Identity Matters from Day One
First impressions when people encounter your crypto brand are everything. Your brand dictates whether you’re a sleek and knowledgeable company or one that’s approachable and down to earth. That’s why it’s so important to nail these messages, and values, down from the beginning. First impressions can radically change the success of a company. Constructing an … Continue reading "Why Your Crypto Brand Identity Matters from Day One"
People Are Rushing To Get Jobs In Blockchain — Should You?
Believe it or not, blockchain jobs are like regular jobs, except in an exceedingly more technology-oriented field. Like traditional companies and projects, blockchain ventures need a workforce to bring their vision to life. Assembling the right team of contributors, coders, investors, advisors, marketing members, etc. is essential. These are the people who will be responsible … Continue reading "People Are Rushing To Get Jobs In Blockchain — Should You?"