MarketAcross's Blog

by Itai Elizur

Blockchain Marketing Strategy: The Ultimate Guide

Learn about structuring your blockchain marketing strategy, straight from the experts. You’re a startup founder looking to make a splash with your original idea. Or maybe you’re a marketing expert from a more traditional background, and suddenly you need to navigate the bizarre crypto world of apes, degens and “wen token”. Or maybe you’re just…

blog image

A Wonderful Time at the 2022 Paris Blockchain Week Summit

By MarketAcross

Over 3,000 attendees and 250 speakers attended Paris Blockchain Week Summit this year. It was a fantastic event filled with passionate speakers and knowledgeable experts across several areas of the blockchain industry. The summit was wonderful, filled with exciting conversations and an international community turnout. We thank everyone who came…

blog image

Why Your Crypto Brand Identity Matters from Day One

By Yonah Hochhauser

First impressions when people encounter your crypto brand are everything. Your brand dictates whether you’re a sleek and knowledgeable company or one that’s approachable and down to earth. That’s why it’s so important to nail these messages, and values, down from the beginning.  First impressions can radically change the success…

blog image

People Are Rushing To Get Jobs In Blockchain — Should You?

By Daniel Porat

Believe it or not, blockchain jobs are like regular jobs, except in an exceedingly more technology-oriented field. Like traditional companies and projects, blockchain ventures need a workforce to bring their vision to life. Assembling the right team of contributors, coders, investors, advisors, marketing members, etc. is essential. These are the…

blog image

Why It Is Better to Focus on Product Marketing Over Token Marketing

By Nadav Dakner

In many respects, blockchain and crypto projects are just like any other startup. They all need to raise funds. They also need to assemble the right teams of developers, product managers, finance, marketing, and more. And they all have to promote their project and seek out their tribe – the…

blog image

8 Things You Should Never Do to Promote Your Blockchain Project

By Elad Mor

Every business craves attention. Whether it’s B2B or B2C, getting eyeballs on your products and services is the goal. Naturally, there is a right way and a wrong way to go about achieving this, and that’s especially true in crypto where the mantra “No news is bad news” certainly doesn’t…

blog image

How the Blockchain Marketing Industry Has Changed Since 2017

By Kim Bazak

2017 was a banner year for the digital asset industry. Not only did bitcoin soar to an all-time high of $20,000 but institutional capital flooded into the market as Initial Coin Offerings (ICOs) commanded column inches. Everywhere you looked, it seemed, another ambitious crypto startup was promising to change the…