MarketAcross's Blog
MarketAcross and Chainlink Labs Establish Channel Partnership To Support Chainlink BUILD Members
MarketAcross, the world’s leading PR and content marketing solution for blockchain startups, today announced that it has entered into a channel partnership with Chainlink Labs, a developer of Chainlink, the industry-leading Web3 services platform. This channel partnership will help support startups in the Chainlink BUILD program and give them access to services in PR, content…
Top 10 Need-to-Know Crypto Buzzwords
The world of blockchain and cryptocurrencies is constantly evolving. And the same can be said for its lingua franca, the buzzword-laden vocabulary crypto folk use every day. It’s a bizarro language that baffles newcomers and provokes nods of recognition and sneers from those in the know. Whether you’re a crypto…
ETHTLV 2023: A Week To Remember
After an impressive week of quality networking, learning, sharing, and food, the future looks bright for next year’s conference. “Rain, rain, go away. Come again another day.” That’s all I would say to myself during a week of incredible rarities in Tel Aviv. We rarely have three things here: thunderstorms,…
An Exhilarating Experience in Miami: Web3 Events and Networking Galore
Filled with thousands of Web3 enthusiasts from across the globe, Miami is currently the hotspot for Web3-focused events this year. There has been a string of events in Miami throughout 2022, and our MarketAcross team participated in several of them. Our experience in Miami over the past few weeks has…
Our Experience at the TOKEN2049 Event of the Asia Crypto Week 2022 In Singapore
Asia’s largest Web3 conference – TOKEN2049 – more than exceeded expectations this year. TOKEN2049 undeniably earned the moniker of the crypto industry’s largest and most well-attended event. The event captivated an international community of crypto enthusiasts and professionals during a week of panels, demonstrations, and social activities. The flagship event…
Ethereum Merge: The Most-Anticipated Event In Crypto History Has Arrived
The Ethereum Merge has officially unfolded, reflecting a momentous event for Ethereum and the broader crypto ecosystem. After years of work, missed deadlines, and upgrades, Ethereum’s transition from the energy-intensive Proof-of-Work to the environment-friendly Proof-of-Stake is complete. The Merge reduces Ethereum’s energy consumption by approximately 99.95% while setting the foundation…
Good News from the Metaverse Summit and EthCC Blockchain Events in Paris
From July 15th-22nd, we had the pleasure of attending two massive conferences in the blockchain world. Both the Metaverse Summit and the Ethereum Community Conference were extremely refreshing, to say the least. Each event filled their schedules with presentations about developments going on in the industry. The first event we…
Blockchain Marketing Strategy: The Ultimate Guide
Learn about structuring your blockchain marketing strategy, straight from the experts. You’re a startup founder looking to make a splash with your original idea. Or maybe you’re a marketing expert from a more traditional background, and suddenly you need to navigate the bizarre crypto world of apes, degens and “wen…
A Wonderful Time at the 2022 Paris Blockchain Week Summit
Over 3,000 attendees and 250 speakers attended Paris Blockchain Week Summit this year. It was a fantastic event filled with passionate speakers and knowledgeable experts across several areas of the blockchain industry. The summit was wonderful, filled with exciting conversations and an international community turnout. We thank everyone who came…
Why Your Crypto Brand Identity Matters from Day One
First impressions when people encounter your crypto brand are everything. Your brand dictates whether you’re a sleek and knowledgeable company or one that’s approachable and down to earth. That’s why it’s so important to nail these messages, and values, down from the beginning. First impressions can radically change the success…
People Are Rushing To Get Jobs In Blockchain — Should You?
Believe it or not, blockchain jobs are like regular jobs, except in an exceedingly more technology-oriented field. Like traditional companies and projects, blockchain ventures need a workforce to bring their vision to life. Assembling the right team of contributors, coders, investors, advisors, marketing members, etc. is essential. These are the…
Why It Is Better to Focus on Product Marketing Over Token Marketing
In many respects, blockchain and crypto projects are just like any other startup. They all need to raise funds. They also need to assemble the right teams of developers, product managers, finance, marketing, and more. And they all have to promote their project and seek out their tribe – the…
8 Things You Should Never Do to Promote Your Blockchain Project
Every business craves attention. Whether it’s B2B or B2C, getting eyeballs on your products and services is the goal. Naturally, there is a right way and a wrong way to go about achieving this, and that’s especially true in crypto where the mantra “No news is bad news” certainly doesn’t…
How the Blockchain Marketing Industry Has Changed Since 2017
2017 was a banner year for the digital asset industry. Not only did bitcoin soar to an all-time high of $20,000 but institutional capital flooded into the market as Initial Coin Offerings (ICOs) commanded column inches. Everywhere you looked, it seemed, another ambitious crypto startup was promising to change the…