MarketAcross's Blog

by Daniel Porat

Ethereum Merge: The Most-Anticipated Event In Crypto History Has Arrived

The Ethereum Merge has officially unfolded, reflecting a momentous event for Ethereum and the broader crypto ecosystem.  After years of work, missed deadlines, and upgrades, Ethereum’s transition from the energy-intensive Proof-of-Work to the environment-friendly Proof-of-Stake is complete. The Merge reduces Ethereum’s energy consumption by approximately 99.95% while setting the foundation for the following stages of…

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Good News from the Metaverse Summit and EthCC Blockchain Events in Paris

By Daniel Porat

From July 15th-22nd, we had the pleasure of attending two massive conferences in the blockchain world. Both the Metaverse Summit and the Ethereum Community Conference were extremely refreshing, to say the least. Each event filled their schedules with presentations about developments going on in the industry. The first event we…

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Blockchain Marketing Strategy: The Ultimate Guide

By Itai Elizur

Learn about structuring your blockchain marketing strategy, straight from the experts. You’re a startup founder looking to make a splash with your original idea. Or maybe you’re a marketing expert from a more traditional background, and suddenly you need to navigate the bizarre crypto world of apes, degens and “wen…

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A Wonderful Time at the 2022 Paris Blockchain Week Summit

By MarketAcross

Over 3,000 attendees and 250 speakers attended Paris Blockchain Week Summit this year. It was a fantastic event filled with passionate speakers and knowledgeable experts across several areas of the blockchain industry. The summit was wonderful, filled with exciting conversations and an international community turnout. We thank everyone who came…

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Why Your Crypto Brand Identity Matters from Day One

By Yonah Hochhauser

First impressions when people encounter your crypto brand are everything. Your brand dictates whether you’re a sleek and knowledgeable company or one that’s approachable and down to earth. That’s why it’s so important to nail these messages, and values, down from the beginning.  First impressions can radically change the success…

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People Are Rushing To Get Jobs In Blockchain — Should You?

By Daniel Porat

Believe it or not, blockchain jobs are like regular jobs, except in an exceedingly more technology-oriented field. Like traditional companies and projects, blockchain ventures need a workforce to bring their vision to life. Assembling the right team of contributors, coders, investors, advisors, marketing members, etc. is essential. These are the…

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Why It Is Better to Focus on Product Marketing Over Token Marketing

By Nadav Dakner

In many respects, blockchain and crypto projects are just like any other startup. They all need to raise funds. They also need to assemble the right teams of developers, product managers, finance, marketing, and more. And they all have to promote their project and seek out their tribe – the…

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8 Things You Should Never Do to Promote Your Blockchain Project

By Elad Mor

Every business craves attention. Whether it’s B2B or B2C, getting eyeballs on your products and services is the goal. Naturally, there is a right way and a wrong way to go about achieving this, and that’s especially true in crypto where the mantra “No news is bad news” certainly doesn’t…

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How the Blockchain Marketing Industry Has Changed Since 2017

By Kim Bazak

2017 was a banner year for the digital asset industry. Not only did bitcoin soar to an all-time high of $20,000 but institutional capital flooded into the market as Initial Coin Offerings (ICOs) commanded column inches. Everywhere you looked, it seemed, another ambitious crypto startup was promising to change the…