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Why It Is Better to Focus on Product Marketing Over Token Marketing
In many respects, blockchain and crypto projects are just like any other startup. They all need to raise funds. They also need to assemble the right teams of developers, product managers, finance, marketing, and more. And they all have to promote their project and seek out their tribe – the loyal base of early adopters … Continue reading "Why It Is Better to Focus on Product Marketing Over Token Marketing"
8 Things You Should Never Do to Promote Your Blockchain Project
Every business craves attention. Whether it’s B2B or B2C, getting eyeballs on your products and services is the goal. Naturally, there is a right way and a wrong way to go about achieving this, and that’s especially true in crypto where the mantra “No news is bad news” certainly doesn’t hold water. Reputations can dissolve … Continue reading "8 Things You Should Never Do to Promote Your Blockchain Project"
How the Blockchain Marketing Industry Has Changed Since 2017
2017 was a banner year for the digital asset industry. Not only did bitcoin soar to an all-time high of $20,000 but institutional capital flooded into the market as Initial Coin Offerings (ICOs) commanded column inches. Everywhere you looked, it seemed, another ambitious crypto startup was promising to change the world and repay token-folders tenfold. … Continue reading "How the Blockchain Marketing Industry Has Changed Since 2017"