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Blockchain Marketing Strategy: The Ultimate Guide
Learn about structuring your blockchain marketing strategy, straight from the experts. You’re a startup founder looking to make a splash with your original idea. Or maybe you’re a marketing expert from a more traditional background, and suddenly you need to navigate the bizarre crypto world of apes, degens and “wen token”. Or maybe you’re just … Continue reading "Blockchain Marketing Strategy: The Ultimate Guide"
Why Your Crypto Brand Identity Matters from Day One
First impressions when people encounter your crypto brand are everything. Your brand dictates whether you’re a sleek and knowledgeable company or one that’s approachable and down to earth. That’s why it’s so important to nail these messages, and values, down from the beginning. First impressions can radically change the success of a company. Constructing an … Continue reading "Why Your Crypto Brand Identity Matters from Day One"
People Are Rushing To Get Jobs In Blockchain — Should You?
Believe it or not, blockchain jobs are like regular jobs, except in an exceedingly more technology-oriented field. Like traditional companies and projects, blockchain ventures need a workforce to bring their vision to life. Assembling the right team of contributors, coders, investors, advisors, marketing members, etc. is essential. These are the people who will be responsible … Continue reading "People Are Rushing To Get Jobs In Blockchain — Should You?"
Why It Is Better to Focus on Product Marketing Over Token Marketing
In many respects, blockchain and crypto projects are just like any other startup. They all need to raise funds. They also need to assemble the right teams of developers, product managers, finance, marketing, and more. And they all have to promote their project and seek out their tribe – the loyal base of early adopters … Continue reading "Why It Is Better to Focus on Product Marketing Over Token Marketing"
8 Things You Should Never Do to Promote Your Blockchain Project
Every business craves attention. Whether it’s B2B or B2C, getting eyeballs on your products and services is the goal. Naturally, there is a right way and a wrong way to go about achieving this, and that’s especially true in crypto where the mantra “No news is bad news” certainly doesn’t hold water. Reputations can dissolve … Continue reading "8 Things You Should Never Do to Promote Your Blockchain Project"
How the Blockchain Marketing Industry Has Changed Since 2017
2017 was a banner year for the digital asset industry. Not only did bitcoin soar to an all-time high of $20,000 but institutional capital flooded into the market as Initial Coin Offerings (ICOs) commanded column inches. Everywhere you looked, it seemed, another ambitious crypto startup was promising to change the world and repay token-folders tenfold. … Continue reading "How the Blockchain Marketing Industry Has Changed Since 2017"