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Blog — Crypto Marketing
PR vs. Content Marketing in Web3
Most projects won’t get it right. They think PR is a launch button, that it guarantees visibility, traction, investor buzz. They think content marketing is something you do when there’s no “real” news. A blog post here, a tweet thread there… Basically filler until the next announcement drops. But if you’ve spent any real time … Continue reading "PR vs. Content Marketing in Web3"
Real Connections Still Matter in Web3: Here’s What it Takes
Let’s Be Real for a Second Web3 moves fast, with new narratives popping up daily, but trust takes more than a good pitch and a polished thread. With all the shills and thrills of the Web3 space, one thing stays true: real connection is what actually makes it last. We’re not talking about surface-level hype … Continue reading "Real Connections Still Matter in Web3: Here’s What it Takes"
Going Global: The Web3 Playbook for International Growth
Intro Web3 may be borderless by design, but when it comes to adoption, regulation, and community-building, location still matters. A lot. What works in the U.S. might fall flat in South Korea. What clicks in Europe may need a complete reframe in Latin America. To take your crypto project global, you need more than a … Continue reading "Going Global: The Web3 Playbook for International Growth"
Web3 PR 101: From First Impression to Lasting Traction
Introduction You’ve spent months, maybe even years, building your tech, perfecting your tokenomics, and finalizing your protocol. You’ve poured everything into getting the project ready for its big debut. But what comes after the “hello, world” post? This is where many founding teams, hyper-focused on the build and all its technical requirements, find themselves somewhat … Continue reading "Web3 PR 101: From First Impression to Lasting Traction"
8 Things You Should Never Do to Promote Your Blockchain Project
Introduction Every business craves attention. Whether it’s B2B or B2C, getting eyeballs on your products and services is the goal. Naturally, there is a right way and a wrong way to go about achieving this, and that’s especially true in crypto where the mantra “No news is bad news” certainly doesn’t hold water. Reputations can … Continue reading "8 Things You Should Never Do to Promote Your Blockchain Project"
Blockchain Marketing Strategy: The Ultimate Guide
Learn about structuring your blockchain marketing strategy, straight from the experts. You’re a startup founder looking to make a splash with your original idea. Or maybe you’re a marketing expert from a more traditional background, and suddenly you need to navigate the bizarre crypto world of apes, degens and “wen token”. Or maybe you’re just … Continue reading "Blockchain Marketing Strategy: The Ultimate Guide"
Why Your Crypto Brand Identity Matters from Day One
First impressions when people encounter your crypto brand are everything. Your brand dictates whether you’re a sleek and knowledgeable company or one that’s approachable and down to earth. That’s why it’s so important to nail these messages, and values, down from the beginning. First impressions can radically change the success of a company. Constructing an … Continue reading "Why Your Crypto Brand Identity Matters from Day One"
Why It Is Better to Focus on Product Marketing Over Token Marketing
In many respects, blockchain and crypto projects are just like any other startup. They all need to raise funds. They also need to assemble the right teams of developers, product managers, finance, marketing, and more. And they all have to promote their project and seek out their tribe – the loyal base of early adopters … Continue reading "Why It Is Better to Focus on Product Marketing Over Token Marketing"
How the Blockchain Marketing Industry Has Changed Since 2017
2017 was a banner year for the digital asset industry. Not only did bitcoin soar to an all-time high of $20,000 but institutional capital flooded into the market as Initial Coin Offerings (ICOs) commanded column inches. Everywhere you looked, it seemed, another ambitious crypto startup was promising to change the world and repay token-folders tenfold. … Continue reading "How the Blockchain Marketing Industry Has Changed Since 2017"