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Blog — Crypto
Building Crypto’s Everything App: The Coinbase Effect
As we hit 2026, the Wild West phase of crypto is over. We’ve moved from building the plumbing to owning the rails. The winners turned from having the ones with the most users to becoming the “Default Answer” for the world’s financial questions. This is the Consolidation of Meaning: shifting from being a “crypto … Continue reading "Building Crypto’s Everything App: The Coinbase Effect"
The Branding Playbook: What Most Web3 Projects Get Wrong
Intro Web3 projects are often built on innovative technology. However, many companies rely on their product to “sell” itself, rather than simplifying their messaging and branding tools, such as thought leadership. In an industry where trust is essential and the market is saturated with competition, it is not enough to rely on a superior product. … Continue reading "The Branding Playbook: What Most Web3 Projects Get Wrong"
Top 10 Need-to-Know Crypto Buzzwords
The world of blockchain and cryptocurrencies is constantly evolving. And the same can be said for its lingua franca, the buzzword-laden vocabulary crypto folk use every day. It’s a bizarro language that baffles newcomers and provokes nods of recognition and sneers from those in the know. Decentralized Autonomous Organizations (DAOs) DAOs are self-governed organizations that … Continue reading "Top 10 Need-to-Know Crypto Buzzwords"
Ethereum Merge: The Most-Anticipated Event In Crypto History Has Arrived
The Ethereum Merge has officially unfolded, reflecting a momentous event for Ethereum and the broader crypto ecosystem. After years of work, missed deadlines, and upgrades, Ethereum’s transition from the energy-intensive Proof-of-Work to the environment-friendly Proof-of-Stake is complete. The Merge reduces Ethereum’s energy consumption by approximately 99.95% while setting the foundation for the following stages of … Continue reading "Ethereum Merge: The Most-Anticipated Event In Crypto History Has Arrived"
Why Your Crypto Brand Identity Matters from Day One
First impressions when people encounter your crypto brand are everything. Your brand dictates whether you’re a sleek and knowledgeable company or one that’s approachable and down to earth. That’s why it’s so important to nail these messages, and values, down from the beginning. First impressions can radically change the success of a company. Constructing an … Continue reading "Why Your Crypto Brand Identity Matters from Day One"