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The Branding Playbook: What Most Web3 Projects Get Wrong
Intro Web3 projects are often built on innovative technology. However, many companies rely on their product to “sell” itself, rather than simplifying their messaging and branding tools, such as thought leadership. In an industry where trust is essential and the market is saturated with competition, it is not enough to rely on a superior product. … Continue reading "The Branding Playbook: What Most Web3 Projects Get Wrong"
PR vs. Content Marketing in Web3
Most projects won’t get it right. They think PR is a launch button, that it guarantees visibility, traction, investor buzz. They think content marketing is something you do when there’s no “real” news. A blog post here, a tweet thread there… Basically filler until the next announcement drops. But if you’ve spent any real time … Continue reading "PR vs. Content Marketing in Web3"
Real Connections Still Matter in Web3: Here’s What it Takes
Let’s Be Real for a Second Web3 moves fast, with new narratives popping up daily, but trust takes more than a good pitch and a polished thread. With all the shills and thrills of the Web3 space, one thing stays true: real connection is what actually makes it last. We’re not talking about surface-level hype … Continue reading "Real Connections Still Matter in Web3: Here’s What it Takes"
Web3 PR 101: From First Impression to Lasting Traction
Introduction You’ve spent months, maybe even years, building your tech, perfecting your tokenomics, and finalizing your protocol. You’ve poured everything into getting the project ready for its big debut. But what comes after the “hello, world” post? This is where many founding teams, hyper-focused on the build and all its technical requirements, find themselves somewhat … Continue reading "Web3 PR 101: From First Impression to Lasting Traction"
How to Conquer Crypto Events, Role-by-Role
The peak of the crypto conference calendar has arrived. For many teams, this is one of the most hectic parts of the year, juggling plans for Token2049, Korea Blockchain Week, EDCON, Devcon, and more. Beyond booking your flights and hotels, you’re coordinating social content, on-site logistics and of course – branded merch! But whether you … Continue reading "How to Conquer Crypto Events, Role-by-Role"
8 Things You Should Never Do to Promote Your Blockchain Project
Introduction Every business craves attention. Whether it’s B2B or B2C, getting eyeballs on your products and services is the goal. Naturally, there is a right way and a wrong way to go about achieving this, and that’s especially true in crypto where the mantra “No news is bad news” certainly doesn’t hold water. Reputations can … Continue reading "8 Things You Should Never Do to Promote Your Blockchain Project"