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Good News from the Metaverse Summit and EthCC Blockchain Events in Paris
From July 15th-22nd, we had the pleasure of attending two massive conferences in the blockchain world. Both the Metaverse Summit and the Ethereum Community Conference were extremely refreshing, to say the least. Each event filled their schedules with presentations about developments going on in the industry. The first event we attended was the Metaverse Summit, … Continue reading "Good News from the Metaverse Summit and EthCC Blockchain Events in Paris"
Blockchain Marketing Strategy: The Ultimate Guide
Learn about structuring your blockchain marketing strategy, straight from the experts. You’re a startup founder looking to make a splash with your original idea. Or maybe you’re a marketing expert from a more traditional background, and suddenly you need to navigate the bizarre crypto world of apes, degens and “wen token”. Or maybe you’re just … Continue reading "Blockchain Marketing Strategy: The Ultimate Guide"
A Wonderful Time at the 2022 Paris Blockchain Week Summit
Over 3,000 attendees and 250 speakers attended Paris Blockchain Week Summit this year. It was a fantastic event filled with passionate speakers and knowledgeable experts across several areas of the blockchain industry. The summit was wonderful, filled with exciting conversations and an international community turnout. We thank everyone who came to the event. It was … Continue reading "A Wonderful Time at the 2022 Paris Blockchain Week Summit"
Why Your Crypto Brand Identity Matters from Day One
First impressions when people encounter your crypto brand are everything. Your brand dictates whether you’re a sleek and knowledgeable company or one that’s approachable and down to earth. That’s why it’s so important to nail these messages, and values, down from the beginning. First impressions can radically change the success of a company. Constructing an … Continue reading "Why Your Crypto Brand Identity Matters from Day One"
People Are Rushing To Get Jobs In Blockchain — Should You?
Believe it or not, blockchain jobs are like regular jobs, except in an exceedingly more technology-oriented field. Like traditional companies and projects, blockchain ventures need a workforce to bring their vision to life. Assembling the right team of contributors, coders, investors, advisors, marketing members, etc. is essential. These are the people who will be responsible … Continue reading "People Are Rushing To Get Jobs In Blockchain — Should You?"
Why It Is Better to Focus on Product Marketing Over Token Marketing
In many respects, blockchain and crypto projects are just like any other startup. They all need to raise funds. They also need to assemble the right teams of developers, product managers, finance, marketing, and more. And they all have to promote their project and seek out their tribe – the loyal base of early adopters … Continue reading "Why It Is Better to Focus on Product Marketing Over Token Marketing"