Ankr Case Study

We were able to obtain Ankr more than 500 articles in 4 months of working together. This resulted in them becoming the most well-known web3 infrastructure layer. We handled 6 major announcements, crafted the messaging and distributed the news to media outlets, whilst also targeting YouTube influencers and social media platforms like Twitter, Reddit and Telegram.

50

Published Articles

576M

Online readership

1.28M

Estimated views

15.3

Social Shares
We were able to obtain Ankr more than 500 articles in 4 months of working together. This resulted in them becoming the most well-known web3 infrastructure layer. We handled 6 major announcements, crafted the messaging and distributed the news to media outlets, whilst also targeting YouTube influencers and social media platforms like Twitter, Reddit and Telegram.
industry icon Industry: Blockchain
industry icon Location: San Francisco, United States

Ankr is the world’s biggest decentralized RPC infrastructure. Ankr connects developers, dApps, wallets, exchanges, and all other use cases to blockchains.

quote icon

Working with MarketAcross was a great experience. They get the job done and use a holistic and well thought out approach for media planning, narrative construction, and outreach that really shows.

Greg Kopman, CMO at Ankr

50

Published Articles

576M

Online readership

1.28M

Estimated views

15.3

Social Shares
We were able to obtain Ankr more than 500 articles in 4 months of working together. This resulted in them becoming the most well-known web3 infrastructure layer. We handled 6 major announcements, crafted the messaging and distributed the news to media outlets, whilst also targeting YouTube influencers and social media platforms like Twitter, Reddit and Telegram.

Challenge

Our team had to quickly crank out content strategy articles and press releases that had a high impact in a very short amount of time. We worked around the clock to draft, strategize, pitch, and distribute the news to make sure everyone in the industry heard about Ankr’s major plays.

Objectives

✔ Create awareness on Ankr’s partnership with Optimism
✔ Create awareness on Ankr’s Binance Investment
✔ Create awareness on Ankr’s SDK staking rollout
✔ Create awareness on Ankr’s 2.0 version update
✔ Attract developers
EXAMPLES

Top Articles

Ankr partners with Optimism to provide a fast and reliable RPC service for users
Ankr Introduces Token-Staking Tool Kits for Yield-Hunting Communities
Why Ankr (ANKR) Surged 38% in 24 Hours. Is Now the Time to Buy It?
ANKR Rallies 50% After Binance Strategic Investment While Bitcoin, Ethereum Trade Muted
Binance Labs Makes a Strategic Investment in Ankr
Ankr Becomes an RPC Provider to Ethereum L2 Scaling Solution Optimism
[인터뷰] 그렉 고프먼 앵커 CMBDO "테라 앵커와 혼동, 우릴 알리는 좋은 기회"
Blockchain Firm Ankr Launches SDKs for Multichain Liquid Staking
This Web3 Infrastructure Platform Serves More Than 2 Trillion Transactions a Year
Web3 Applications Will Increasingly Be Built on Custom Blockchains, Says Ankr’s Head of Product
Ankr Staking'e, Coinbase Wallet desteği geldi
Ankr to Provide RPC Support to Optimism Ethereum Layer 2 Scaling Solution
Ankr Partners with DVT Protocol SSV Network to Offer More Secure ETH Liquid Staking

Reddit traction

reddit logo The aBNBc Token Report: Security Updates Applied & Compensation for Affected LPs
upvote 63
comments 26
reddit logo Ankr, one of the world’s leading Web3 infrastructure providers, today announces that it has become one of the first RPC providers to Aptos
upvote 59
comments 17
reddit logo Ankr is excited to be an early supporter of Aptos with an RPC that now makes it easy for all developers to start building on the ecosystem.
upvote 72
comments 22

Influencer marketing

Conor Kenny This Altcoin Could EXPLODE!! Everything To Know About ANKR 2.0 Upgrade!! (Possible Top 20 Altcoin)
My Financial Friend This Crypto Just POPPED 40% After Investment From Binance! (ANKR)
Crypto Jimmy ANKR | The fastest, most reliable Web3 infrastructure
Goalorious ANKR ⚓ Fastest, Most reliable Web3 Infrastructure ⚓ Stake and Earn with Ankr
Michael Wrubel Ankr: Why I'm BULLISH on ANKR
Coinverse Binance Sends ANKR to the MOON!!!

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