• Why onboarding, not tech, is Web3’s biggest challenge.
• How consumer experience drives real adoption beyond early hype.
• Why leaning too hard into tech creates shallow, short-lived engagement.
• What successful Web3 onboarding looks like from a user’s point of view.
• Why sustainable growth depends on emotion, participation, and clarity.

Drawing on his experience building consumer-facing Web3 products in sports and entertainment, Tom Mizzone shares how digital IP, participation-driven ownership, and thoughtful UX are reshaping how audiences engage, and why the future of Web3 will be won by products that feel intuitive, meaningful, and human first.