When we started with Ubisoft, the challenge was introducing the first ever-launched Web3 game to an audience that was both curious and skeptical. The gaming community had shown resistance toward blockchain integrations, often associating NFTs with speculation rather than meaningful gameplay innovation.
At the same time, Ubisoft needed to communicate that Champions Tactics: Grimoria Chronicles was not a quick experiment or marketing play, but a genuine attempt to explore new forms of digital ownership and player-driven ecosystems. Balancing this message required careful positioning — one that respected the studio’s mainstream audience while appealing to the Web3 community.
Our task was to shift the conversation from “Ubisoft is trying NFTs” to “Ubisoft is redefining the relationship between players and in-game assets.” It meant breaking through existing skepticism and helping media, creators, and the broader gaming audience see the project as part of the company’s long-term innovation strategy.