During the campaign, we secured an exclusive CoinTelegraph article on the launch of Somnia’s Metaverse browser. Leadership from Somnia and Improbable were also interviewed by top business and crypto outlets, including DLNews and The Street, as well as on well-known podcasts. Several interviews were arranged during major crypto events like India Blockchain Week and Token 2049.

After its funding round with Improbable, Somnia faced the challenge of building credibility in the competitive Web3 space while launching key projects like the Playground App, Metaverse browser, a Yuga Labs collaboration, and a testnet with a grant program. Our PR efforts tackled this by securing media coverage for each milestone in top Web3 and metaverse outlets and positioning CEO Paul Thomas as a leading expert in the space, strengthening both the company’s reputation and leadership presence.