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Blog — Web3
Building Crypto’s Everything App: The Coinbase Effect
As we hit 2026, the Wild West phase of crypto is over. We’ve moved from building the plumbing to owning the rails. The winners turned from having the ones with the most users to becoming the “Default Answer” for the world’s financial questions. This is the Consolidation of Meaning: shifting from being a “crypto … Continue reading "Building Crypto’s Everything App: The Coinbase Effect"
Crypto Marketing in 2026: 8 Strategies That Still Work (and 3 That Don’t)
2026 is the year crypto projects are going bigger: AI agents, RWAs, data layers, and intent-based UX are reshaping the space and raising the bar for everyone. The ecosystem is expanding, expectations are higher and attention is harder to earn. With mass adoption around the corner and institutions entering the mix, success in 2026 takes … Continue reading "Crypto Marketing in 2026: 8 Strategies That Still Work (and 3 That Don’t)"
The Branding Playbook: What Most Web3 Projects Get Wrong
Intro Web3 projects are often built on innovative technology. However, many companies rely on their product to “sell” itself, rather than simplifying their messaging and branding tools, such as thought leadership. In an industry where trust is essential and the market is saturated with competition, it is not enough to rely on a superior product. … Continue reading "The Branding Playbook: What Most Web3 Projects Get Wrong"