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Building Crypto’s Everything App: The Coinbase Effect
As we hit 2026, the Wild West phase of crypto is over. We’ve moved from building the plumbing to owning the rails. The winners turned from having the ones with the most users to becoming the “Default Answer” for the world’s financial questions. This is the Consolidation of Meaning: shifting from being a “crypto … Continue reading "Building Crypto’s Everything App: The Coinbase Effect"
Crypto Marketing in 2026: 8 Strategies That Still Work (and 3 That Don’t)
2026 is the year crypto projects are going bigger: AI agents, RWAs, data layers, and intent-based UX are reshaping the space and raising the bar for everyone. The ecosystem is expanding, expectations are higher and attention is harder to earn. With mass adoption around the corner and institutions entering the mix, success in 2026 takes … Continue reading "Crypto Marketing in 2026: 8 Strategies That Still Work (and 3 That Don’t)"
The Branding Playbook: What Most Web3 Projects Get Wrong
Intro Web3 projects are often built on innovative technology. However, many companies rely on their product to “sell” itself, rather than simplifying their messaging and branding tools, such as thought leadership. In an industry where trust is essential and the market is saturated with competition, it is not enough to rely on a superior product. … Continue reading "The Branding Playbook: What Most Web3 Projects Get Wrong"
PR vs. Content Marketing in Web3
Most projects won’t get it right. They think PR is a launch button, that it guarantees visibility, traction, investor buzz. They think content marketing is something you do when there’s no “real” news. A blog post here, a tweet thread there… Basically filler until the next announcement drops. But if you’ve spent any real time … Continue reading "PR vs. Content Marketing in Web3"
Real Connections Still Matter in Web3: Here’s What it Takes
Let’s Be Real for a Second Web3 moves fast, with new narratives popping up daily, but trust takes more than a good pitch and a polished thread. With all the shills and thrills of the Web3 space, one thing stays true: real connection is what actually makes it last. We’re not talking about surface-level hype … Continue reading "Real Connections Still Matter in Web3: Here’s What it Takes"
Going Global: The Web3 Playbook for International Growth
Intro Web3 may be borderless by design, but when it comes to adoption, regulation, and community-building, location still matters. A lot. What works in the U.S. might fall flat in South Korea. What clicks in Europe may need a complete reframe in Latin America. To take your crypto project global, you need more than a … Continue reading "Going Global: The Web3 Playbook for International Growth"