Somnia Case Study

During the campaign, we secured an exclusive CoinTelegraph article on the launch of Somnia's Metaverse browser. Leadership from Somnia and Improbable were also interviewed by top business and crypto outlets, including DLNews and The Street, as well as on well-known podcasts. Several interviews were arranged during major crypto events like India Blockchain Week and Token 2049.

74

Published Articles

865K

Online readership

2B

Estimated views

2K

Social Shares
During the campaign, we secured an exclusive CoinTelegraph article on the launch of Somnia's Metaverse browser. Leadership from Somnia and Improbable were also interviewed by top business and crypto outlets, including DLNews and The Street, as well as on well-known podcasts. Several interviews were arranged during major crypto events like India Blockchain Week and Token 2049.
industry icon Industry: Blockchain, Layer 1, Metaverse, Creators economy
industry icon Location: New - York

Somnia is a blockchain and protocol system designed to unify the metaverse ecosystem into a seamless virtual society. It enables users to move fluidly between experiences and provides creators with tools for content innovation and collaboration.

The network is accessible via an intuitive browser, allowing users to explore various metaverses from any device with ease. Creators can use Somnia’s Playground, a sandbox environment that supports content creation, monetization, and collaboration.

Somnia emphasizes decentralized governance, ensuring community involvement in its evolution. The upcoming Metaverse browser will host large-scale events, like esports tournaments and virtual concerts, accommodating tens of thousands of participants.

quote icon

Working with Market Across has been instrumental in amplifying Somnia’s message and securing key media placements that highlight our groundbreaking technology. Their deep understanding of the Web3 space and strategic approach have helped us cut through the noise and reach the right audiences. As we continue pushing the boundaries of blockchain scalability, their support has been invaluable in ensuring the world knows what we’re building.

Paul Thomas, CEO and Founder of Somnia

74

Published Articles

865K

Online readership

2B

Estimated views

2K

Social Shares
During the campaign, we secured an exclusive CoinTelegraph article on the launch of Somnia's Metaverse browser. Leadership from Somnia and Improbable were also interviewed by top business and crypto outlets, including DLNews and The Street, as well as on well-known podcasts. Several interviews were arranged during major crypto events like India Blockchain Week and Token 2049.

Challenge

After its funding round with Improbable, Somnia faced the challenge of building credibility in the competitive Web3 space while launching key projects like the Playground App, Metaverse browser, a Yuga Labs collaboration, and a testnet with a grant program. Our PR efforts tackled this by securing media coverage for each milestone in top Web3 and metaverse outlets and positioning CEO Paul Thomas as a leading expert in the space, strengthening both the company’s reputation and leadership presence.

Objectives

✔ Position Somnia as a Web3 and metaverse leader by showcasing milestones and CEO Paul Thomas as an expert.
✔ Secure media coverage to build excitement around Somnia’s projects like the Playground App, Metaverse browser, Yuga Labs collaboration, and testnet.
✔ Strengthen Somnia’s reputation as a trusted and innovative Web3 brand through clear and consistent messaging.
EXAMPLES

Top Articles

The metaverse is coming straight to your web browser: Here’s how
Exclusive: Behind Somnia's Vision to Build the Dream Computer - A Breakthrough Layer 1 Blockchain by Ishan Pandey December 17th, 2024
A Conversation with Sam Snyder, Head of Blockchain Research of Improbable
“Virtual worlds expand the realm of experiences” - a Chat With the CEO & Co-founder of Improbable, Herman Narula

Reddit traction

reddit logo New Developments In AI & NFTs Continue To Accelerate Metaverse Innovation
upvote 70
comments 7

Influencer marketing

BlockHash Podcast Paul Thomas | Unifying the Metaverse with Somnia (Episode 467)

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