Simplex Case Study

We were able to achieve 100% more PR coverage and media mentions since kickoff. We won coverage for significant deals resulting in lead influx and achieved the 2nd spot for “buy crypto with credit card” on Google US, improved appearance on Google Search Results & higher quality SERP appearance.

62

Published Articles

554M

Online readership

1,3M

Estimated views

6K

Social Shares
We were able to achieve 100% more PR coverage and media mentions since kickoff. We won coverage for significant deals resulting in lead influx and achieved the 2nd spot for “buy crypto with credit card” on Google US, improved appearance on Google Search Results & higher quality SERP appearance.
industry icon Industry: Fintech, Crypto
industry icon Location: Tel Aviv, Israel

Simplex is a licensed financial institution that provides an online fraud-free payment processing solution. Simplex enables merchants worldwide to accept diverse payment methods, including credit card deposits and purchases, with zero exposure to chargeback risk.

quote icon

The MarketAcross team have been a close partner of Simplex for years and have helped us streamline our messaging and media relations as well as advise on day-to-day marketing activities.

Nimrod Lehavi, CEO and co-founder

62

Published Articles

554M

Online readership

1,3M

Estimated views

6K

Social Shares
We were able to achieve 100% more PR coverage and media mentions since kickoff. We won coverage for significant deals resulting in lead influx and achieved the 2nd spot for “buy crypto with credit card” on Google US, improved appearance on Google Search Results & higher quality SERP appearance.

Challenge

Lack of general PR coverage, no media connections in the industry, lack of previous PR work and lack of PR for newly won business development deals and contracts.

Objectives

✔ Pitched PRs to relevant reporters in the fintech/blockchain space of newly won deals with significant clients.
✔ Facilitated speaking gigs for CEO Nimrod Lehavi as a thought leader.
✔ Produced commentary options for Simplex’s c-level team, positioning them as leaders in fintech, crypto/fiat payments and anti-fraud in crypto.
EXAMPLES

Top Articles

More On-Ramps, Liquidity, Options: Why Bitcoin's Next Bull Run Will Be Different
Binance Adds 15 Fiat Currencies as Exchange Pushes Global Expansion
You Can Now Buy Hedera Hashgraph’s HBAR Token via Simplex
Retail investors ‘bought the dip’ during last week’s bitcoin crash, says Simplex
DeFi Leader MakerDAO Partners With Simplex to Create a Dai Fiat On-Ramp
Here’s How the Crypto Sector Is Navigating the Pandemic’s Challenges
Huobi Wallet Now Allows Crypto Credit Card Purchases Through Simplex
Mastercard and Visa Are Making Bold Moves Toward Mass Crypto Adoption

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