MultiversX (Formerly Elrond) Case Study

We were able to secure incredible full features on crypto top tiers such as Coindesk and Cointelegraph. These full features also featured interviews with Beniamin Mincu, CEO of MultiversX, and have helped establish his thought leadership. We’ve managed to obtain 62 pieces of coverage within a month and half, thereby creating large exposure for the MultiversX mainnet launch and incentivized testnets.

62

Published Articles

546M

Online readership

2M

Estimated views

4K

Social Shares
We were able to secure incredible full features on crypto top tiers such as Coindesk and Cointelegraph. These full features also featured interviews with Beniamin Mincu, CEO of MultiversX, and have helped establish his thought leadership. We’ve managed to obtain 62 pieces of coverage within a month and half, thereby creating large exposure for the MultiversX mainnet launch and incentivized testnets.
industry icon Industry: Finance, Blockchain
industry icon Location: Romania

MultiversX (formerly Elrond) is an infrastructure blockchain protocol. It started as a Binance IEO raising over $2M, and has recently launched their protocol which is considered to be highly scalable, fast and low cost.

quote icon

MarketAcross has done an incredible job accompanying our Mainnet launch news and the announcements that followed, and have provided key inputs for our positioning and messaging strategy. It is great to work with such a high energy, well-experienced team that has a robust network of connections within the blockchain and fintech media. This has assisted us in organically growing our brand's reach and overall awareness across different channels.

Daniel Serb, Head of Business Development

62

Published Articles

546M

Online readership

2M

Estimated views

4K

Social Shares
We were able to secure incredible full features on crypto top tiers such as Coindesk and Cointelegraph. These full features also featured interviews with Beniamin Mincu, CEO of MultiversX, and have helped establish his thought leadership. We’ve managed to obtain 62 pieces of coverage within a month and half, thereby creating large exposure for the MultiversX mainnet launch and incentivized testnets.

Challenge

We have had communications with MultiversX since Ethereal 2019 when we met. Since then, we’ve been trying to sign them up, however only in June 2020 they have begun preparing for the mainnet launch and came to us for a pilot. They were super excited with our initial results of Cointelegraph and Coindesk full features, and have continued to work with us since - including for the mainnet launch

Objectives

✔ Create awareness on MultiversX’s incentivized testnet named Battle of Nodes.
✔ Communicate partnerships and listings.
✔ Set the stage for the mainnet launch.
EXAMPLES

Top Articles

Elrond Mainnet Launches With a New Bitcoin-like Token Model and Maiar App
Building Scalable Blockchain Solutions To Support Dapps of Tomorrow
Elrond Invites Hackers to Stress Test Its Blockchain Network
Elrond Will Pay You $60,000 to Break Its Blockchain
This Binance Launchpad Alum Believes It Has Cardano, EOS & Algorand Beat
Story from News Elrond Launches Onto Mainnet, Reduces Token Supply by 99%
Elrond Mainnet Launches Today After Testnet Hits 260,000 Transactions per Second

Reddit traction

reddit logo Blockchain firm Elrond has invited hackers to attack its network during the upcoming incentivized stress.
upvote 105
comments 15
reddit logo Elrond Mainnet Launches Today After Testnet Hits 260,000 Transactions per Second
upvote 44
comments 17
reddit logo The question about blockchain ecosystems being able to survive has been answered by more than ten years of experience with bitcoin.
upvote 45
comments 4

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