EOS Network Foundation Case Study

We secured full features by Wired, Nasdaq and Entrepreneur while getting end-to-end coverage from all crypto outlets. We managed to own the narrative of “EOS is no longer Block.One” and the follow-up narrative of “EOS is the best example of how web3 empowers communities”. After countless interviews, Podcasts and appearances on stages around the globe, we separated Yves La Rose, the elected leader as the new face of EOS, from the former leadership of Block.One.

261

Published Articles

5.09B

Online readership

9.55M

Estimated views

80.5K

Social Shares
We secured full features by Wired, Nasdaq and Entrepreneur while getting end-to-end coverage from all crypto outlets. We managed to own the narrative of “EOS is no longer Block.One” and the follow-up narrative of “EOS is the best example of how web3 empowers communities”. After countless interviews, Podcasts and appearances on stages around the globe, we separated Yves La Rose, the elected leader as the new face of EOS, from the former leadership of Block.One.
industry icon Industry: Blockchain, Layer 1
industry icon Location: Calgary, Canada

EOS was the biggest ICO that Block.One led during 2018, where they raised $4B. After the EOS launch, Block.One abandoned the development of the network, which led the community to form a new leadership under a new entity called the EOS Network Foundation (ENF).

ENF was forged through a shared vision of a prosperous future for the EOS Network. Beyond its role in facilitating and elevating the prosperity of the EOS Network, the Foundation marks a fresh start for the EOS Network.

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MarketAcross has shown a unique ability to understand our specific needs and consistently delivers strategies that align perfectly with our objectives. Their extensive connections with media and global industry leaders, fused with their insightful understanding of the web3 industry, have played a crucial role in significantly elevating the EOS Network’s visibility and influence. We confidently recommend MarketAcross.

Yves La Rose, Founder & CEO of EOS Network Foundation

261

Published Articles

5.09B

Online readership

9.55M

Estimated views

80.5K

Social Shares
We secured full features by Wired, Nasdaq and Entrepreneur while getting end-to-end coverage from all crypto outlets. We managed to own the narrative of “EOS is no longer Block.One” and the follow-up narrative of “EOS is the best example of how web3 empowers communities”. After countless interviews, Podcasts and appearances on stages around the globe, we separated Yves La Rose, the elected leader as the new face of EOS, from the former leadership of Block.One.

Challenge

EOS came to us with an unfavorable reputation partly because of their notorious ICO that lasted a year, where they raised $4B. Their name also took a hit because of rumors Block.One is not putting the money, nor the effort, into getting EOS where they promised.

Our first story was Yves La Rose admitting that EOS, in its current stage, is a failure and that he formed ENF to fight over the leadership of EOS. We managed to get the first story to every major crypto outlet, and since then, it’s been an ongoing war against Block.One.It’s also been a battle over the EOS reputation after years of being the black sheep of the industry.

Objectives

✔ Foster the narrative that EOS is no longer Block.One
✔ Present Yves La Rose as the new leader of EOS
✔ Change the narrative of EOS as an “Ethereum Killer” and a solo-chain trying to be alone at the top. The goal was rather to present EOS as an interoperable chain that is trying to cooperate with other networks as well.
✔ Showcase the amazing work and progress done by the community both on the technical side and the business side and prove that a community can provide better governance than the original creators.
EXAMPLES

Top Articles

EOS Was the World’s Most Hyped Blockchain. Its Fans Want It Back
Will Ethereum’s Virtual Machine Eat Itself?
EOS Community Weighs Legal Action Against Block.one Seeking $4.1B
EOS community ramps up battle for organization control against former developer Block.one
EOS community halts payments worth $250 million in EOS to Block.one and Brock Pierce

Reddit traction

reddit logo EOS Foundation CEO: ‘EOS as It Stands Is a Failure’
upvote 115
comments 39
reddit logo Jack Dorsey Gets Slammed by Twitter’s Crypto Crowd For Web3 Critique
upvote 139
comments 63
reddit logo EOS Was the World’s Most Hyped Blockchain. Its Fans Want It Back
upvote 128
comments 52

Influencer marketing

Real Vision Crypto EOS: Is There a Way Back to Crypto Glory?

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