Simplex

Tel Aviv, Israel

Crypto Fintech

About Simplex

Simplex is a licensed financial institution that provides an online fraud-free payment processing solution. Simplex enables merchants worldwide to accept diverse payment methods, including credit card deposits and purchases, with zero exposure to chargeback risk.

Published articles 62

Social shares 6K

Estimated views 1,3M

Online readership 554M

See full campaign

Top articles

coindesk on Market Across

Binance Adds 15 Fiat Currencies as Exchange Pushes Global Expansion

Sep 13, 2021 Binance Adds 15 Fiat Currencies as Exchange Pushes Global Expansion

cointelegraph on Market Across

Mastercard and Visa Are Making Bold Moves Toward Mass Crypto Adoption

Jul 31, 2020 Mastercard and Visa Are Making Bold Moves Toward Mass Crypto Adoption

nasdaq on Market Across

You Can Now Buy Hedera Hashgraph’s HBAR Token via Simplex | Nasdaq

Jul 27, 2020 You Can Now Buy Hedera Hashgraph’s HBAR Token via Simplex | Nasdaq

cointelegraph on Market Across

Huobi Wallet Now Allows Crypto Credit Card Purchases Through Simplex

May 19, 2020 Huobi Wallet Now Allows Crypto Credit Card Purchases Through Simplex

cointelegraph on Market Across

Here’s How the Crypto Sector Is Navigating the Pandemic’s Challenges

Apr 8, 2020 Here’s How the Crypto Sector Is Navigating the Pandemic’s Challenges

theblock on Market Across

Retail investors ‘bought the dip’ during last week’s bitcoin crash, says Simplex

Mar 17, 2020 Retail investors ‘bought the dip’ during last week’s bitcoin crash, says Simplex

cointelegraph on Market Across

DeFi Leader MakerDAO Partners With Simplex to Create a Dai Fiat On-Ramp

Mar 3, 2020 DeFi Leader MakerDAO Partners With Simplex to Create a Dai Fiat On-Ramp

bitcoin on Market Across

More On-Ramps, Liquidity, Options: Why Bitcoin’s Next Bull Run Will Be Different – Featured Bitcoin News

Feb 17, 2020 More On-Ramps, Liquidity, Options: Why Bitcoin’s Next Bull Run Will Be Different – Featured Bitcoin News

What we did

Challenge

Objectives

We were able to achieve 100% more PR coverage and media mentions since kickoff. We won coverage for significant deals resulting in lead influx and achieved the 2nd spot for “buy crypto with credit card” on Google US, improved appearance on Google Search Results & higher quality SERP appearance.

Lack of general PR coverage, no media connections in the industry, lack of previous PR work and lack of PR for newly won business development deals and contracts.

Pitched PRs to relevant reporters in the fintech/blockchain space of newly won deals with significant clients.
Facilitated speaking gigs for CEO Nimrod Lehavi as a thought leader.
Produced commentary options for Simplex’s c-level team, positioning them as leaders in fintech, crypto/fiat payments and anti-fraud in crypto.

The MarketAcross team have been a close partner of Simplex for years, helping us streamline our messaging and media relations while advising on day‑to‑day marketing activities. Their strategic insights and hands‑on support have been invaluable in strengthening our brand presence and ensuring our communications hit the mark.