MultiversX (Formerly Elrond)

Romania

Blockchain Finance

About MultiversX (Formerly Elrond)

MultiversX (formerly Elrond) is an infrastructure blockchain protocol. It started as a Binance IEO raising over $2M, and has recently launched their protocol which is considered to be highly scalable, fast and low cost.

Published articles 62

Social shares 4K

Estimated views 2M

Online readership 546M

See full campaign

Top articles

coindesk on Market Across

Elrond Will Pay You $60,000 to Break Its Blockchain

Sep 14, 2021 Elrond Will Pay You $60,000 to Break Its Blockchain

coindesk on Market Across

Elrond Launches Onto Mainnet, Reduces Token Supply by 99%

Sep 14, 2021 Elrond Launches Onto Mainnet, Reduces Token Supply by 99%

cointelegraph on Market Across

Elrond Mainnet Launches Today After Testnet Hits 260,000 Transactions per Second

Jul 30, 2020 Elrond Mainnet Launches Today After Testnet Hits 260,000 Transactions per Second

yahoo on Market Across

Elrond Mainnet Launches With a New Bitcoin-like Token Model and Maiar App

Jul 30, 2020 Elrond Mainnet Launches With a New Bitcoin-like Token Model and Maiar App

hackernoon on Market Across

Building Scalable Blockchain Solutions To Support Dapps of Tomorrow – An Interview | HackerNoon

Jul 19, 2020 Building Scalable Blockchain Solutions To Support Dapps of Tomorrow – An Interview | HackerNoon

cointelegraph on Market Across

This Binance Launchpad Alum Believes It Has Cardano, EOS & Algorand Beat

Jul 3, 2020 This Binance Launchpad Alum Believes It Has Cardano, EOS & Algorand Beat

cointelegraph on Market Across

Elrond Invites Hackers to Stress Test Its Blockchain Network

Jun 2, 2020 Elrond Invites Hackers to Stress Test Its Blockchain Network

What we did

Challenge

Objectives

We were able to secure incredible full features on crypto top tiers such as Coindesk and Cointelegraph. These full features also featured interviews with Beniamin Mincu, CEO of MultiversX, and have helped establish his thought leadership. We’ve managed to obtain 62 pieces of coverage within a month and half, thereby creating large exposure for the MultiversX mainnet launch and incentivized testnets.

We have had communications with MultiversX since Ethereal 2019 when we met. Since then, we’ve been trying to sign them up, however only in June 2020 they have begun preparing for the mainnet launch and came to us for a pilot. They were super excited with our initial results of Cointelegraph and Coindesk full features, and have continued to work with us since — including for the mainnet launch

Create awareness on MultiversX’s incentivized testnet named Battle of Nodes.
Communicate partnerships and listings.
Set the stage for the mainnet launch.

Reddit traction

Elrond Mainnet Launches Today After Testnet Hits 260,000 Transactions per Second

Jul 30, 2020

“The question about blockchain ecosystems being able to survive has been answered by more than ten years of experience with bitcoin. The properties of blockchain make it unstoppable, and there will always be ways to access the blockchain, even if it becomes temporarily forbidden" - Beniamin Mincu

“The question about blockchain ecosystems being able to survive has been answered by more than ten years of experience with bitcoin. The properties of blockchain make it unstoppable, and there will always be ways to access the blockchain, even if it becomes temporarily forbidden" - Beniamin Mincu

Jul 20, 2020

MarketAcross has done an incredible job accompanying our Mainnet launch news and the announcements that followed, providing key inputs for our positioning and messaging strategy. It is great to work with such a high‑energy, well‑experienced team with a robust network of connections within the blockchain and fintech media. This has helped us organically grow our brand's reach and overall awareness across channels.