We secured full features by Wired, Nasdaq and Entrepreneur while getting end-to-end coverage from all crypto outlets. We managed to own the narrative of “EOS is no longer Block.One” and the follow-up narrative of “EOS is the best example of how web3 empowers communities”. After countless interviews, Podcasts and appearances on stages around the globe, we separated Yves La Rose, the elected leader as the new face of EOS, from the former leadership of Block.One.

EOS came to us with an unfavorable reputation partly because of their notorious ICO that lasted a year, where they raised $4B. Their name also took a hit because of rumors Block.One is not putting the money, nor the effort, into getting EOS where they promised.

Our first story was Yves La Rose admitting that EOS, in its current stage, is a failure and that he formed ENF to fight over the leadership of EOS. We managed to get the first story to every major crypto outlet, and since then, it’s been an ongoing war against Block.One. It’s also been a battle over the EOS reputation after years of being the black sheep of the industry.