Avalanche Case Study

Avalance is one of the fastest growing ecosystems in web3, and they had a challenge of streamlining comms and marketing around the different growth initiatives and new JVs. How do we turn single partnerships announcements to long term needle moving support to help solidify the Avalanche narrative, as well as help showcase the big non web3 partners joining Avalanche, as well as championing the core builders.

167

Published Articles

3.12B

Online readership

5.8M

Estimated views

7.62K

Social Shares
Avalance is one of the fastest growing ecosystems in web3, and they had a challenge of streamlining comms and marketing around the different growth initiatives and new JVs. How do we turn single partnerships announcements to long term needle moving support to help solidify the Avalanche narrative, as well as help showcase the big non web3 partners joining Avalanche, as well as championing the core builders.
industry icon Industry: Blockchain, Layer 1
industry icon Location: New York City

Avalanche is a high-performance blockchain platform built to support decentralized applications, custom networks, and enterprise solutions at scale. Combining near-instant transaction finality with unparalleled scalability, it empowers developers to create interoperable ecosystems tailored to their unique needs. Its eco-friendly consensus mechanism delivers exceptional energy efficiency without compromising security or decentralization. As a leader in innovation, Avalanche drives real-world utility, making it the preferred choice for enterprises, DeFi protocols, and Web3 pioneers.

quote icon

I’ve had the pleasure of working with MarketAcross for years across multiple Web3 companies, and they have consistently been an exceptional partner. Their deep understanding of the blockchain space, strategic media outreach, and ability to drive high-impact coverage make them stand out in the industry. Whether it’s securing Tier 1 press, crafting compelling narratives, or executing full-scale marketing campaigns, their team delivers results with precision and professionalism. MarketAcross has been instrumental in amplifying our most important launches, and I highly recommend them to any project looking to make a lasting impact.

Meghan Gardler, Director of Growth Marketing

167

Published Articles

3.12B

Online readership

5.8M

Estimated views

7.62K

Social Shares
Avalance is one of the fastest growing ecosystems in web3, and they had a challenge of streamlining comms and marketing around the different growth initiatives and new JVs. How do we turn single partnerships announcements to long term needle moving support to help solidify the Avalanche narrative, as well as help showcase the big non web3 partners joining Avalanche, as well as championing the core builders.

Challenge

Help Avalanche get the word out about all the global bizdev deals as well as product announcements, mainly focused on the institutional and Defi departments. The main need was how to create longevity for these efforts, and not just single announcements about “partnerships/deals”

Objectives

✔ Pushing the Avalanche ecosystem / bizdev actions around projects launching on Avalanche.
✔ Product marketing and social amplifications for the Avalanche ecosystem and Avalanche products.
✔ Pushing and supporting Avalanche oriented news and announcements to position the Avalanche ecosystem as a robust and vibrant ecosystem.
✔ Adding content marketing tactics e.g listicles, reviews and op-eds about relevant topics to the Avalanche ecosystem.
EXAMPLES

Top Articles

Kite AI introduces AI-driven layer-1 blockchain on Avalanche
Franklin Templeton expands blockchain fund to Avalanche network
Why This Colombian Neobank is Switching From Ethereum to Avalanche
Stripe integrates Avalanche C-Chain, enables direct AVAX purchases through its platform
LatAm Bank Littio Ditches Ethereum for Avalanche as Demand for RWA Vaults Grows
Avalanche Powers Littio’s New USD Savings Accounts in Latin America
Avalanche Becomes Latest Blockchain to Support Franklin Templeton's Tokenized Money Market Fund
Stripe will support Avalanche's efforts to add funds and users to ecosystem

Influencer marketing

Thinking Crypto HUGE CRYPTO NEWS! TRUMP DEFI PLANS, FRANKLIN TEMPLETON AVALANCHE AVAX

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