Splinterlands Case Study

We were able to secure Splinterlands more than 270 mentions in our first campaign together. This resulted in them becoming the most played blockchain game for 8 months in a row. In addition, they are now mentioned alongside Axie Infinity as the market leaders for Play-to-Earn & NFT gaming.

270

Published Articles

811M

Online readership

13.5M

Estimated views

23.5K

Social Shares
We were able to secure Splinterlands more than 270 mentions in our first campaign together. This resulted in them becoming the most played blockchain game for 8 months in a row. In addition, they are now mentioned alongside Axie Infinity as the market leaders for Play-to-Earn & NFT gaming.
industry icon Industry: Play-to-Earn, NFTs, Gaming, Blockchain
industry icon Location: Philadelphia, Pennsylvania

Splinterlands is the most played blockchain game since August 2021 with over 10M battles daily.

quote icon

The MarketAcross team have been amazing to work with. They play a core role in delivering Splinterlands' messaging globally. Their understanding of the industry and work ethic is unrivaled.

Jesse Reich, CEO & Co-Founder of Splinterlands

270

Published Articles

811M

Online readership

13.5M

Estimated views

23.5K

Social Shares
We were able to secure Splinterlands more than 270 mentions in our first campaign together. This resulted in them becoming the most played blockchain game for 8 months in a row. In addition, they are now mentioned alongside Axie Infinity as the market leaders for Play-to-Earn & NFT gaming.

Challenge

When they originally signed with us they were a little known NFT trading card game in a sector dominated by Axie Infinity. In a mere 4 months, we were able to make them a market leader in the blockchain gaming space, with over 270 unique hits across top media sites, including Forbes, Yahoo, Entrepreneur, BusinessInsider, IBTimes, Mashable, Cointelegraph, Coindesk, Decrypt, TheBlockCrypto, NDTV, Crunchbase, Fool, Investing, Hackernoon, & more.

Objectives

✔ Create awareness on Splinterlands as the premier Play-to-Earn game
✔ Grow user base to top of market
✔ Help bring in mainstream gamers to the Play-to-Earn space
EXAMPLES

Top Articles

NFT-based game Splinterlands raises $3.6M via private token sale
Warner Music Group Adding Play-to-Earn Games With Splinterlands Partnership
Is Layer 2 Scaling for Blockchains Living up to Its Promise?
10 Best Play-To-Earn Projects to Watch in 2022
The Value of Play-to-Earn
Play-to-Earn Gaming Provides Multi-Layered Value to Investors

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