Polygon (Formerly Matic) Case Study

We were able to secure Polygon more than 25 mentions in the month around the mainnet and staking program launch. This resulted in more than 50% of all tokens being staked by holders in the first month, as well as a general influx of interest from token holders as well as potential partners and clients.

64

Published Articles

454M

Online readership

921K

Estimated views

7K

Social Shares
We were able to secure Polygon more than 25 mentions in the month around the mainnet and staking program launch. This resulted in more than 50% of all tokens being staked by holders in the first month, as well as a general influx of interest from token holders as well as potential partners and clients.
industry icon Industry: Tech, Blockchain
industry icon Location: Banglore, India

Polygon, formerly known as Matic Network, is a layer-2 scaling solution with side-chains for off-chain computation, while ensuring asset security using the Plasma framework and a decentralized network of Proof-of-Stake (PoS) validators. It aims to offer scalable and instant blockchain transactions.

quote icon

The MarketAcross team has been an important part of Polygon's success for several years now. They are always there to help, frame all of our 'tech talk' into stories, and their contacts in the space seem endless.

Sandeep Nailwal, Co-founder & COO

64

Published Articles

454M

Online readership

921K

Estimated views

7K

Social Shares
We were able to secure Polygon more than 25 mentions in the month around the mainnet and staking program launch. This resulted in more than 50% of all tokens being staked by holders in the first month, as well as a general influx of interest from token holders as well as potential partners and clients.

Challenge

Polygon (formerly known as Matic) wanted to help create awareness around the launch of their much anticipated mainnet, as well as help solidify themselves as the market leader in second layer solutions for the ethereum network. The challenge was communicating to journalists and bloggers the uniqueness of Polygon’s tech-heavy solution, as well as trying to mirror the amount of grassroots buzz and interest that Polygon enjoys inside the internal blockchain community. Our goal was to leverage the mainnet launch to create a positive brand awareness position for Polygon as the leading blockchain protocol from india, as well as the defacto market leader in 2nd layer scalability.

Objectives

✔ Position Polygon as the leading force behind Blockchain developer adoption in India.
✔ Showcase the new mainnet launch and its tech components.
✔ Help launch the project's staking program.
✔ Solidify the projects massive customer growth success vs main competitors in market.
EXAMPLES

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