Blockchain Marketing Strategy: The Ultimate Guide

Learn about structuring your blockchain marketing strategy, straight from the experts. You’re a startup founder looking to make a splash with your original idea. Or maybe you’re a marketing expert from a more traditional background, and suddenly you need to navigate the bizarre crypto world of apes, degens and “wen token”. Or maybe you’re just … Continued

Why Your Crypto Brand Identity Matters from Day One

First impressions when people encounter your crypto brand are everything. Your brand dictates whether you’re a sleek and knowledgeable company or one that’s approachable and down to earth. That’s why it’s so important to nail these messages, and values, down from the beginning.  First impressions can radically change the success of a company. Constructing an … Continued

People Are Rushing To Get Jobs In Blockchain — Should You?

Believe it or not, blockchain jobs are like regular jobs, except in an exceedingly more technology-oriented field. Like traditional companies and projects, blockchain ventures need a workforce to bring their vision to life. Assembling the right team of contributors, coders, investors, advisors, marketing members, etc. is essential. These are the people who will be responsible … Continued

8 Things You Should Never Do to Promote Your Blockchain Project

Every business craves attention. Whether it’s B2B or B2C, getting eyeballs on your products and services is the goal. Naturally, there is a right way and a wrong way to go about achieving this, and that’s especially true in crypto where the mantra “No news is bad news” certainly doesn’t hold water. Reputations can dissolve … Continued

How the Blockchain Marketing Industry Has Changed Since 2017

2017 was a banner year for the digital asset industry. Not only did bitcoin soar to an all-time high of $20,000 but institutional capital flooded into the market as Initial Coin Offerings (ICOs) commanded column inches. Everywhere you looked, it seemed, another ambitious crypto startup was promising to change the world and repay token-folders tenfold. … Continued